It’s been a busy couple of weeks for all of us at Team Spinach, so apologies for the long hiatus. For my part, travel to some exotic locations (Costa Rica & Nicaragua – photos to come) and some very not exotic locations (Nebraska & Ohio) interrupted my posting schedule. But, we always manage to resurface, and I thought I’d kick off with some good news rather than a rant.
As you guys know, I have a serious thing for the Tesla Model S. I mean – just look at it.
Well, chappies, it seems I am not the only one who has a thing for the Model S. It’s been a banner week for the budding company, and despite some bad press from a highly shady NYTimes review (which the company rebutted), Tesla not only posted an unexpected profit in the first quarter of 2013 but has increased their estimated sales of the Model S from 20,000 to 21,000. Not only that, but Consumer Reports review of the car earned an astonishing score of 99 out of 100 in the latest review – the only point deducted for the fact that the car takes longer than 3 minutes to recharge on long drives. In the first quarter of 2013, the Tesla Model S outsold similarly-priced gasoline guzzlers from German luxury car manufacturers Mercedes, Audi, and BMW.
The success of Tesla is a huge PR boost for eco-friendly startups, which have been plagued in the press by highly-profiled failure stories of a few notable electric car manufacturers and alternative energy companies. It’s been depressing to watch the faltering progress of a few companies be used by closed-minded individuals in the press and political forums to argue that environmentally innovative businesses don’t have a place in the mainstream or can’t compete with established companies (which is both false, and a logical fallacy.) Tesla is bucking the naysayers and even exceeding the performance predicted by Wall Street. What’s even better about Tesla is that they’re also changing the image of what an innovative, environmentally friendly product can look like. It’s an American brand. It’s a luxury car. It’s a sweet ride that looks every bit as sexy as other high-end cars. It doesn’t compromise on performance.
And that, my friends, is what environmental innovation should look like. We can do it better, and it doesn’t mean giving up on the things we love. It just means being more thoughtful about how we do them.