First, a warm and hearty congratulations to all who participated in today’s Cherry Blossom runs! While there were few cherry blossoms to be seen (fault the lack of winter for that one) and the race really should have been a week earlier, the race organizers did something worthy of a shout out.
While I have never participated in this race until this year, I have participated in a good number across the country. Normally when I trek on over to the race expo to pick up my bib number, I am pelted with coupons for this and flyers for that. My bag of goodies is just nasty.
This is the first race to put forth an ecofriendly organization effort. What do I mean by ecofriendly? In addition to setting up proper recycling bins (believe it or not, this is not always the case), I was sent a “virtual” goodie bag. So instead of getting those eight thousand handouts, I received this lovely item in my inbox:
Your Credit Union Cherry Blossom Ten Mile Run
|Dear Credit Union Cherry Blossom Entrant:As the excitement and anticipation build for the race, now just one week away, we are pleased to provide you with our new “Virtual Goodie Bag.” This is our second year of providing our runners and volunteers the link to our Igift Bag. Initially we knew that the Virtual Goodie Bag would help in our race greening initiative by eliminating over 100,000 sheets of paper that had been stuffed into our conventional Goodie Bags. However we soon discovered that the Virtual Goodie Bag provides a much richer interactive environment for special offers from our vendors. Enjoy!
The Credit Union Cherry Blossom Organizing Committee
Serious props—to both the runners and to the Credit Union. I’d recommend other race organizers take a cue, cut printing costs, and be friendly to our environment with a similar virtual goodie bag.